الإضاءة الذكية للأرفف وخزائن العرض

الإضاءة الذكية للأرفف وخزائن العرض

In commercial malls, various shops with different decoration styles are dizzying.

And what kind of stores can stand out and firmly catch the attention of customers?

Light is an indispensable element to produce visual perception, and lighting design has become an important element to create the style of store decoration space.

The high-quality lighting space design of the system can not only provide a healthy lighting environment for the store, but also create a warm and fashionable design style, bring customers a more humanized service experience, and extend the stay time of customers in the store, so as to facilitate transactions.

In order to make the lighting design of the store show more rich effects, the coordination layout of lighting fixtures and intelligent systems is needed.

The business environment can be divided into two parts: basic lighting and key lighting.

Basic lighting - ensure that customers and staff have a comfortable lighting environment, which is the overall lighting requirements for the booth space. Generally, the top lighting is adopted, and the light is required to be soft and uniform;

Key lighting - focusing on the display area of commodities is the emphasis on commodities, especially best-selling commodities. In the key lighting of commodities, shelves and display cabinets are often used.

The design of shop display cabinets and windows has an extraordinary visual effect and communication and guidance on the use of lighting. It is embodied in the following two aspects:

01

Significance for product display

Each brand has its own independent positioning, which is highlighted in the store design style. The effective use of lighting can convey the unique message of the brand, and can well express the theme in all aspects of product texture, sense of hierarchy, sense of space and so on. In stores, the lighting setting of shelves and cabinets is very critical, which can not only guide consumers' emotional feedback, but also improve the connotation of clothing products and clarify the brand's sales direction.

02

Significance to consumers

The reason for displaying goods is to be able to sell products. Then, the function of display cabinet lighting has the following two aspects:

One is to attract customers' attention, which has a certain guiding effect on the purchase desire of the product;

The second is to establish a connection between the service of the product and the subconscious needs of consumers, and let the emotion of the product and consumers resonate through the guidance of light.

For example, for electrical goods, the lighting shows its three-dimensional sense, the lighting has no shadow, and the interior is clear and clear. Customers will first have a good impression of it and trust it.

For example, beauty and skin care products, through the lighting of the display cabinet, highlight the cleanness, brightness, no glare, etc. Guide consumers in an affinity way, so that consumers can have trust, so as to try and buy.

Nowadays, intelligent control systems are widely used in display cabinets and shelves in stores and specialty stores. From the use of intelligent control lights, we need to consider the following four principles:

1. Security

The selection of electrical equipment and materials is basic. In addition, the impact of environmental factors on the exhibits, such as heat dissipation, temperature, humidity, etc., needs to be fully considered.

2. Economy

Whether the light source and lighting system used for lighting can save energy and reduce emissions; Whether the light source selection is a long-life, high-efficiency, low loss led light source.

3. Practicality

Starting from the purpose of the display cabinet, according to the needs of the display cabinet, provide a comfortable, prominent and vivid display space, and consider whether it is suitable for future product display

4. Aesthetics

The display cabinet lighting has the functions of decorating the space, setting off the atmosphere and beautifying the environment. Adhere to the design principle of seeing light but not light, and make full use of the lighting to show the space and level of the display cabinet, as well as the three-dimensional sense of exhibits and decorations. Lighting conveys the special tridimensional sense and texture of ornaments, revealing the beauty of texture, texture, color and so on.